Multisensory Marketing

More evidence that 2017 is the got damn future. If voice activated home robots, smartphones replacing desktops and shoes that monitor your health doesn’t convince you how fast trends adopt, allow me to shake your foundation again with the advent of multisensory marketing. No, you can’t smell that delicious food from the Tasty video, just […]

Dear YouTube, are you *sure* you want to do that?

Another major shift in an Internet giant points to a classic mistake of following the money. Unless you live under a rock, you probably know about the YouTube Ad Apocalypse. If not, here’s the TLDR version: YouTubers gain a huge following by creating content people want to watch. (no surprise). Sometimes they say things that […]

What is a futurist and do I need one?

Futurists are the most endearing of the geek family. Some of us are your card-carrying sci-fi fanatics, the we-are-going-to-live-on-mars, robots-will-take-over, we-will-all-be-chipped-by-2021 daydreamers. And, the get-your-butt-in-gear-and-don’t-miss-it variety. I tend to be the latter. Pragmatic prognosticators understand the business case of futurist work. Futurists can provide C-suite execs advice that will help them avoid disastrous strategies. Let’s […]

In advertising, we trust.

In recent surveys, it turns out that 61% of Americans trust the advertising they see, and 72% view all advertising as honest.  A 16% jump from the last two years.  Meanwhile, only 32% of Americans trust the news.  The NEWS. *sources:  Gallup, Axios What does this mean? Below are my predictions: Media costs will skyrocket, […]

The Revolution will not be Televised.

Five years ago, the technology of today seemed like science fiction. In the late 90s and early 2000s, when I was young and attempting to sell websites to businesses, I received a barrage of negativity that the web was “just a phase”. As recent as 2008, an executive told me, “I don’t understand people who […]

The Need for Destinations to Invest in Local Businesses Now

Traditionally, DMOs have helped local businesses market to tourists in a myriad of ways:  co-op campaigns, premium exposure on DMO owned media, ads and listings in travel guides and sales missions.  The “trickle-down” marketing strategy has run it’s course. With self-run, low cost digital promotional opportunities, the small local restaurant has just as much of […]

B2B lead warming process in 5 foolproof (but not so easy) steps.

The Holy Grail of content marketing is securing B2B lead marketing permission.  The Rule of 7 is often touted, I’m presenting you with the Rule of 5.  Quicker, easier and infinitely more manageable. So, you’re gathering emails in hopes of snatching a service sale.  Do you *really* think downloading your white paper means they ‘re […]

You missed the exit.

Dear friends, the shift has hit the fan. And, your proverbial ass is on the proverbial line. While you were attending board meetings, tending to operations and only buying media that pitched to you….well, this happened.  We have officially gone past the tipping point in omnichannel communications.  Search has been revolutionized, some even say it’s dead. […]