Jennifer Barbee


Jennifer Barbee, CTC, NLPP is a strategist and futurist who challenges current marketing structures that don’t serve tomorrow’s communication needs.


As one CEO put it, “I am confident in saying, Jennifer Barbee doesn’t study the trends, she creates them.”


She is a nationally renowned Business Strategist, Martech expert, Speaker, Neuro-linguistic Programming Practitioner and Certified Corporate Trainer. Currently, she serves as CEO for Destination Innovate, a business/market strategy firm and altAgency, and runs her success schools tailored to the female entrepreneur and girls on a mission.


She is known for crafting crusades that evoke action. With 26 years of experience, her clients dub her, “a trend creator”.


Natively, a digital marketing maven, JB taps into the communication and narrative psychology of communication journeys and teases out the corresponding siren songs.  Jennifer targets pain points for brands and crafts media movements that equal positive business outcomes.


A multi-award winner, she has been named a Stevie Female Entrepreneur of the Year in Advertising/Marketing/PR and ranked in the Top 20 of Startup Nation’s Top 100 Moms in Business, and even earned her Gold Girl Scout status in 1989.  Her combined social following of almost 50,000 is a testament to her leadership status.


Trained by the incomparable motivator, Les Brown, JB wows crowds with her unique brand of humor and real-talk. She is a tireless advocate of women entrepreneurs and regularly holds “Success Schools” and private coaching.


She lives in Phoenix, Arizona with her husband and Chief Digital Officer, Drew. Her four daughters, and a chihuahua named Mochi.  Professionally, she splits her time in Phoenix and Dallas and around the country for various conference appearances.


Barbee is available for private entrepreneur classes, national speaking opportunities and limited business and digital strategy engagements.  Contact Jenn