In the world of strategy, there are two camps. One who play it safe and look for incremental improvement. And the other who rebukes status quo, and is not afraid to “break the system”.
It’s no secret that I’m part of the radical strategy crew. If the same effort can be applied and the results are drastically different…why even bother with lukewarm benefits?
Radical Strategy employs these rules:
- It breaks the system.
- Breaking has a negative connotation, in some views. But breaking a system ignores fear of competition. If Zuckerburg were afraid of MySpace…well, you know. Competition is an advantage in breaking the system. You can be first, or you can be best. Let the first guy bear the problems, perfect the issues and provide something better.
- Hyper-Responsive becomes the new snooze.
- Responding to trends is the ol’ standard. I see it, now I’ll apply it. In radical strategy, predictions become as germane as reading the daily news. If someone else is doing it, you are too late my friend. Predicting the problems of your customers is the super highway to radical strategy.
- Failure is it’s fuel.
- Most strategy is designed to mitigate risk, no failure roadmaps. That’s a pretty childish approach, IMO. Failing fast is invaluable knowledge. If moving fast (see above rule), failure becomes market intelligence, allows for strategic predictions and reevaluates the customers needs by ruling out those tactics.
- Collaborate or Die.
- The mad-scientist/genius approach is a thing of the past. The brain trust in this modern world means ideas and perspective of a collaborative environment far surpass the “hero” needs of yesterday. Radical strategy re-imagines competition as collaborators, finds value in the ideas of every team position and looks to unrelated industries for unique partnerships.
- Kill the cow.
- Radical strategy isn’t afraid to compete against itself. The standard sales in a company becomes competition. The next generation of greatness does not come from the last decade of sales. (See prediction point #2). Killing the cow calls for solving customer problems in other categories. And solving problems is the lifeblood of radical growth.
I challenge you to investigate radical strategy. Hey, you can plot it and not even take action if fear is your motivator. That’s your safety net. (^^,)
It’s the 4th quarter..I invite you to kick ass. Let me know what your radical is email@example.com. Or drop me a line if, you know, you need a radical strategists opinion.