Be Weird Wednesday: 3 Creative Exercises to Snap You Out of the Same-Old Tourism Trap

Creativity is a muscle—but a lot of you are stuck doing the same five moves in the safest corner of the gym. The elliptical of email marketing. The push-up of paid ads. The sad little stretch of “content calendars.”

And somehow, we’re calling that strategy?

No, babe. That’s maintenance. And you weren’t born to maintain. You were born to make something worth remembering.

Welcome to Be Weird Wednesday. Your midweek permission slip to break the pattern, push the weird button, and stop marketing like a scared intern fresh out of PR school.

Below are three creative exercises designed to wake up your brain, your brand—and your audience.

1. The Outrageous Rewrite

Take the last headline you wrote. Or that caption you almost copy/pasted again for the third campaign in a row.

Now:

• Rewrite it like you’re a drag queen.

• Then like a conspiracy theorist.

• Then like a 7-year-old who just discovered glitter glue.

Sounds ridiculous? Exactly. Because here’s the truth: Strange rewiring leads to strategic brilliance. It’s not about being silly for silliness’ sake—it’s about getting out of the echo chamber in your head.

✨ Outrageous ideas reveal the edges of bold strategy. ✨ You can always tone it down later. But if you never go too far, how will you ever know what enough really looks like?

2. The Tourism Character Draft

Everyone’s got their little traveler personas. The soccer mom. The foodie couple. The “digital nomad.” Yawn.

Here’s your new task: Invent a persona so absurd it could only exist in a fever dream. Think:

• A ghost hunter on a gluten-free road trip

• A divorced billionaire who only stays in haunted B&Bs

• A retired spy booking his first-ever group tour

Now look at your destination. What would actually delight that weirdo?

Because if your campaigns only work for the “family of four,” you’re not designing for humans—you’re designing for templates.

Weird characters unlock real-world imagination. And weird = memorable. In tourism, that’s the whole damn point.

3. The Crayon Pitch

Take your next pitch—whether to your boss, your board, or your burnout.

Now reduce it to:

• Stick figures

• Three colors

• And 60 seconds of explanation

You will hate this. You will groan. Then, you will realize how much of your “brilliant idea” was fluff.

Because once you strip it down, only the gold remains. The crayon pitch forces you to communicate what actually matters.

And sometimes? A childlike lens is the most honest one.

Also, you deserve crayons. Go buy a pack.

So why does all of this matter?

Because most of the tourism industry is still coloring inside the lines—with blue. And then wondering why no one is paying attention.

Here’s the truth:

If your idea doesn’t make you giggle or cringe at least once a week, you’re not pushing far enough.

Weird is not the opposite of professional. Weird is the birthplace of actual strategy.

So today—draw it. Say it weird. Make it messy. The future of tourism doesn’t belong to the safest idea in the deck. It belongs to the one that makes people feel something.

Your Be Weird Wednesday Homework: Pick one of these exercises and tag me in your results. I dare you.

Because this industry doesn’t need more brochures. It needs more breakthroughs. Let’s get weird.