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Kristen Cruz recently told me about this article she was reading about the "size-inclusive" movement on travel. Thank. God.
Kristen Cruz recently told me about this article she was reading about the "size-inclusive" movement on travel.
Thank. God.
As a current and former chonk 💃, there have been places and activities I've shied away from out of pure fear. And don't even get me started about short AND round. I won't come within 20 paces of a bar-height stool.
For many larger Americans, the prospect of embarking on a journey can be accompanied by stress and anxiety due to concerns about size-related challenges. Fortunately, a transformative movement is reshaping the tourism industry: the size inclusivity movement. This groundbreaking shift is promoting stress-free travel for individuals of all body types, and it's high time we delve into the importance of this movement and how it's changing the way we experience the world.
Size inclusivity in the context of travel refers to creating an environment and experience that caters to travelers of all body types, without any form of discrimination or discomfort. It aims to eliminate the anxiety and challenges faced by larger individuals when planning and enjoying a trip. This movement extends beyond just airlines and hotels; it encompasses the entire travel industry, from tour operators and cruise lines to adventure travel companies and more.
The Need for Size Inclusivity in Travel
Diversity Matters: The United States is a diverse nation with people of all shapes and sizes. Travel should be a reflection of this diversity, welcoming everyone to explore the world. Size inclusivity is a crucial step towards making travel accessible to all.
Health and Well-being: Traveling should never be a source of stress. Larger individuals often face uncomfortable and sometimes physically damaging situations when flying or staying in accommodations not designed with their needs in mind. This can adversely impact their physical and mental well-being.
Boosting Confidence: Size inclusivity in travel can significantly boost the confidence of larger individuals. Knowing that they won't encounter judgment or discomfort can encourage them to explore new places and step out of their comfort zones.
Airlines: Several airlines are taking active steps to accommodate larger passengers. This includes wider seats, armrests that can be raised, and providing seat belt extenders. Some airlines even offer additional seating options for purchase, ensuring a more comfortable journey.
Accommodations: The hotel industry is also embracing size inclusivity by offering rooms with wider doors, spacious bathrooms, and reinforced beds. This not only caters to the comfort of larger guests but also makes the overall stay more enjoyable for everyone.
Travel Activities: Tour operators and adventure travel companies are modifying their offerings to be more inclusive. This means ensuring that activities like hiking, kayaking, and zip-lining can be enjoyed by individuals of all sizes.
Inclusive Marketing: The travel industry is changing its marketing strategies to be more inclusive. This includes featuring a diverse range of body types in promotional materials and advertisements, making larger travelers feel welcome and represented.
Destinations? Let me know in the comments!
Travel is a privilege, but shame can hold back these travelers from leaning into new experiences and places. Not to mention the economic boon to a "safe and welcoming" destination. I'm very excited to see more size/age diversity! Just be aware that you aren't running "performative marketing", AKA catfishing your audience. If you market it, you deliver it.
Peace, love, and bed tax,
Jenn
Originally published on LinkedIn, Aug 2023. This is its home now.
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