It's National Travel & Tourism Week. We forgot someone.
The graphics are out. The people are posting. Someone just said "economic engine" with their whole chest.
The Lodging Desk
(and your short-term rental knows it… it just hasn’t adjusted yet) I’m packing for a conference.
(and your short-term rental knows it… it just hasn’t adjusted yet)
I’m packing for a conference.
Which is a very specific kind of trip that somehow requires:
three outfits that all mean “I’m approachable but also competent”
one pair of shoes that lies about being comfortable
and a level of optimism about my energy that is frankly unrealistic
I will be “on” for 8–10 hours a day, talking, listening, nodding, learning, pretending I wrote things down that I absolutely did not write down.
And when it’s over?
I don’t go back to a resort.
I go back to a short-term rental.
Now, before anyone gets defensive…
I chose the rental.
A lot of us do now.
Because hotels fill up, room blocks disappear, and suddenly half the conference is living in little pockets across the city like a very professional, slightly tired game of hide and seek.
So this isn’t a knock.
It’s just… an observation.
Vacation guest energy:
“We’ll figure it out when we get there”
“Let’s find a cute place for brunch”
“Isn’t this charming?”
Conference guest energy:
“How long does it take to get there at 7:30am?”
“Where do I park and will it emotionally damage me?”
“If I leave at 7:12, am I early or wrong?”
We are not the same.
And here’s where it gets interesting.
Most short-term rentals are still built for Vacation Person™.
Meanwhile, Conference Person™ is standing in your kitchen at 6:18am whisper-yelling at a coffee machine that looks like it came with a backstory.
Not vibes.
Not “we stocked the fridge with LaCroix.” (also, ew.)
I need function.
Not “10 minutes away.”
I want:
“Leave at 7:20, it’s 18 minutes with traffic”
“Park here, not there”
“Use this entrance or you’ll end up circling like a confused Uber driver”
If I have to figure this out myself, I will. But I will not be happy about it.
I don’t need artisanal beans sourced from a mountaintop.
I need:
coffee that works
instructions that make sense
and ideally, not three different machines competing for my attention
This is not the moment for a French press journey.
Conference lunches are not leisurely.
Give me:
2 places I can get in and out of without a life decision
1 place I can take someone and feel like I have my life together
1 place where no one talks to me and I can just eat in peace
Curated. Tight. No paragraphs.
But physically?
I need:
outlets next to the bed
lighting that doesn’t make me question everything
a mirror that tells the truth
I love a cute space. I do.
But at 7:05am, I am not here for the aesthetic journey.
Checkout should not be:
a checklist
a scavenger hunt
or a personality test
I’m trying to catch a flight with a tote bag full of half-finished ideas and snacks I didn’t eat.
Help me exit with dignity.
Because this isn’t just about hosts.
This is about destinations.
Hotels were built for conferences.
Short-term rentals were built for leisure.
And now?
Conference demand is living in both.
Quietly.
Without a lot of coordination.
Which means the experience is only as strong as the weakest link.
And right now…
There’s a gap.
Not a dramatic one. Not a “burn it all down” one.
Just a really obvious, fixable one.
Conference attendees are:
extending capacity
spending money in neighborhoods
showing up for your destination in ways that don’t fit neatly into your plan
And we’re still treating them like they’re here to sip wine and wander.
We’re not wandering.
We’re working.
This is solvable.
Not in a big, complicated, task force kind of way.
But in a “what if we actually designed for this behavior” kind of way.
What if:
hosts had a simple “conference mode” setup
destinations acknowledged this crossover instead of ignoring it
and someone finally said, “hey… this guest is different”
I don’t think this needs a white paper.
I think it needs awareness and about five smart decisions.
Anyway.
I’ll report back from my rental.
If the coffee works, we’re off to a strong start.
If not… you’ll probably hear about it.
I’m Jenn Barbee. And yes, I’m absolutely judging your coffee setup.
Originally published on LinkedIn, Apr 2026. This is its home now.
Every Wednesday. Industry news, useful heresy, the occasional righteous rant.
(something to wine about)
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