Burnout Isn’t a Badge
I used to think burnout was proof I was doing it right. That the sleepless nights, the back-to-back meetings, the never-ending to-do list we…
Barbee v. Tourism
OMFG: The Florida House just proposed eliminating ALL county-level Tourist Development Councils (TDCs) by December 2025. That’s right— 62 local tourism offices could vanish.
OMFG: The Florida House just proposed eliminating ALL county-level Tourist Development Councils (TDCs) by December 2025. That’s right—62 local tourism offices could vanish.
The bill would:
Kill every TDC statewide
Allow counties to redirect hotel tax dollars to “general” funds
Strip destination marketers of their mandate to promote anything at all
Put Visit St. Pete, Visit Tampa Bay, Visit Orlando and every other local org on the chopping block
And guess what? VISIT FLORIDA isn’t even touched.
This isn’t restructuring. It’s scorched earth.
Florida’s local tourism boards are being gutted in broad daylight—and if it happens there, it could happen anywhere. Let’s be honest: TDCs have been under fire for a while. But this? This is political, performative, and dangerous.
🌴 TOURISM IS A STRATEGY, NOT A SLOGAN. If we don’t protect the infrastructure that supports it, we’ll be left with no story, no data, no brand—and no say.
If you’ve ever said “tourism is economic development,” this is your moment to mean it.
Because the industry isn’t just being ignored. It’s being dismantled.
Originally published on LinkedIn, Apr 2025. This is its home now.
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