BREAKING: AI Now Runs Every DMO. Humans Asked to Focus on “More Strategic Tasks” Like Ordering Lunch.

In a shocking turn of events this morning, Destination Marketing Organizations across the country announced they’ve officially handed the reins to Artificial Intelligence.

All social media is now scheduled 3 years in advance. Every ad has the same couple smiling on a mountaintop. And the new tagline for every destination? “Come Here. It’s Nice.”

Tourism pros have been reassigned to “mission-critical roles” such as:

• Approving AI-generated puns

• Attending 17 Zooms per day

• Stressing over fonts

A press release from ChatGPT states: “We’ve analyzed every campaign and determined travelers just want vibes. So we deleted your entire CRM and replaced it with a mood board.”

DMOs are encouraged to embrace the change. If you resist, the AI will simply create a duplicate of your town in the metaverse and route visitors there instead. ✌️

So go ahead—take a break. AI’s got this. Probably. Sort of. …maybe.

Happy April 1st. Stay destrupted.