Barbee v. Tourism Newsletter
← The archive Front page

Explain This to Me

Destinations Breaking Generational Curses

Let’s talk about something most tourism pros won’t touch: Some destinations don’t just attract visitors. They break generational curses. I’m not talking about clever rebrands or shiny master plans.

May 2025 2 min read Jenn Barbee

Let’s talk about something most tourism pros won’t touch: Some destinations don’t just attract visitors. They break generational curses.

I’m not talking about clever rebrands or shiny master plans. I mean places that are actively reckoning with the pain in their roots, and choosing something better.

And I feel this deep, because I’ve broken a few of my own. Cycles that were handed to me like inheritance. Pain passed off as personality. I was told to be grateful. To be quiet. To not ask for too much.

So when I see places doing that same work, not perfectly, but honestly, I notice. I see it in the cracks. In the community-led tours. In the murals reclaiming erased stories. In the refusal to let trauma be the final word.

Let me show you what I mean:


  • Tulsa, OK They could’ve kept hiding. They didn’t. Greenwood Rising, Black Wall Street tours, economic empowerment rooted in truth. This is more than tourism—it’s reparative storytelling.

  • Macon, GA They’re not just riding nostalgia. They’re resurrecting legends. Otis Redding. Little Richard. Black brilliance that built America’s soundtrack. And they’re putting it front and center, with pride.

  • Detroit, MI Detroit knows what it means to lose everything and keep going anyway. It’s not a comeback story—it’s a refusal to die. Now, artists, chefs, makers, and neighbors are leading the narrative. That’s sacred. That’s strategic.

  • New Orleans, LA Still dancing. Still grieving. Still fighting for the soul of the city. And still doing it all with a brass band behind her. New Orleans doesn’t cater—she conjures. And she won’t be flattened into anyone’s brochure.

  • The Black Hills (Lakota Lands) Still contested. Still sacred. But some spaces are finally listening. Centering Native voices. Telling the whole truth. Healing can’t happen without honesty. And some destinations are choosing courage.

  • Phoenix, AZ My desert. I came here after loss, illness, failure. Phoenix didn’t ask me to explain. She just let me begin again. Not a “destination” in the traditional sense—but a haven for reinvention. A literal rising.


This isn’t about perfection. This is about the decision to break the pattern. To stop performing pain for profit—and start healing out loud.

So many destinations have been told to “market through it.” But these? They’re moving through it—with integrity.

And the industry may not always notice. But I do. Because I’ve lived it.

And I know what it takes to unlearn the lie that says, “You should just be grateful to be here.”

The truth is: We’re not here to survive the story. We’re here to rewrite it.

To every destination doing the work— Don’t stop now. You’re not just changing perception. You’re changing the future.

Originally published on LinkedIn, May 2025. This is its home now.

Every Wednesday. Industry news, useful heresy, the occasional righteous rant.

Straight to your inbox.

(something to wine about)

Nearly 1,500 people already read. Good company.