Gen X Doesn’t Need a Comeback. We Just Need You to Shut Up for a Second.
( inspired by “What If Gen Xers Are Actually the Cool Ones?” by Daisy Jones, Vogue ) Let me set the scene. I’m scrolling.
Barbee v. Tourism
( inspired by “What If Gen Xers Are Actually the Cool Ones?” by Daisy Jones, Vogue ) Let me set the scene. I’m scrolling.
(inspired by “What If Gen Xers Are Actually the Cool Ones?” by Daisy Jones, Vogue)
Let me set the scene.
I’m scrolling. Between an email about my daughter’s field trip and a text from someone trying to book me for “just a quick little speaking gig,” I see it: “What If Gen Xers Are Actually the Cool Ones?” from Vogue.
OMFG. What if?
Daisy Jones, bless her, makes a valiant effort to honor us, the forgotten middle children of the generational narrative. She brings up the Pixies, riot grrrls, the iconic slouch of a Chloë Sevigny T-shirt, and yes, she even name-drops the spaghetti strap dress like it’s a cultural artifact. She gets it… kind of.
But here’s the thing.
Gen X isn’t maybe cool. We were cool before “cool” had a content calendar. And we didn’t lose it, we just got too busy to care if anyone noticed.
We’ve been raising your kids, mentoring your interns, and quietly fixing everything while Boomers got credit and Millennials got burned out. Gen Z thinks they invented disruption. Cute.
We’re not looking for a comeback tour—we’re not a band. We’re the stage crew. The ones who built the venue. We know where the bodies are buried and where the backup plans are hidden.
We were raised on latchkey afternoons, chain-smoking parents, and “you’re being too sensitive.” We learned early how to be invisible and indispensable. We mastered the art of reading the room and rewriting the rules under our breath.
We are emotionally repressed, spiritually sarcastic, and suspicious of anyone who uses the word “journey” unironically.
But here’s the plot twist: While you were busy ignoring us, we built lives. Real ones. Messy, meaningful, mortgage-paying, multiple-browser-tab lives. We did what every generation swears they’ll do—we made it work.
We didn’t post about our breakdowns because we were busy surviving them. We didn’t brand our authenticity—we just are authentic, in that “I will absolutely walk out of this meeting if you say ‘pivot’ one more time” kind of way.
And no, we’re not bitter. We’re just finally loud.
There’s a line in Daisy’s article where you can feel the affection, but also the hesitation. Like Gen X is being cautiously let into the room again—acknowledged but not quite understood.
Let me clear it up.
We didn’t miss our moment. We are the moment.
We were too busy holding the line while everyone else built platforms. Too busy working two jobs, raising humans, navigating marriages, breakups, layoffs, and health scares—while somehow still managing to know every lyric of “Sabotage” and every line from Reality Bites.
We didn’t peak in high school. We survived high school. And corporate America. And MLM invitations. And "how do you do, fellow kids?" moments on Zoom.
And now?
Now, we’re done playing nice.
We’re not asking for recognition—we’re taking up space. Not performing youth—we’re embodying power. We’ve got wisdom and receipts. Boundaries and blowouts.
Middle fingers and menopause.
Gen X has never fit in a neat box. We’re not your cool aunt trope or your “underrated aesthetic.” We’re the glitch in your algorithm. The ones who remember before, but still run the digital show now.
To the Boomers who taught us how to work (and maybe also what not to do): thank you. To the Millennials exhausted from performing success: we see you. To Gen Z revolutionaries who think it’s their turn: it might be—but only if you listen while we hand over the fire.
This post is for every Jennifer who went from ignored to irreplaceable. For the ones who lead with less ego and more edge. For every Gen X woman who quietly rebuilt her life, her body, her business, her self-esteem, without once asking for applause.
We’re not your underdog. We’re your blueprint.
So yes, Daisy. Gen X is the cool one. Because we’re the only ones not trying to be.
And now that you’re finally paying attention? Let us finish our coffee first.
Originally published on LinkedIn, May 2025. This is its home now.
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