"Marketing Should Do More"

Marketing is cute, right? Simple. For the fun kids.

That is the energy some folks bring into the conversation. Until they say the magic words: “We just need marketing to do more.”

Sir.

Come here. Scoot closer.

Let me show you what you mean when you say “more.” Here is the actual world marketing is expected to hold together with a half-broken laptop and an iced coffee that went warm an hour ago.

Prepare to scroll until you run out of steam:

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

YouTube Shorts

Pinterest Ads

LinkedIn Ads

X Ads

Snapchat Ads

Reddit Ads

Amazon DSP

Hulu

Roku

Disney Plus

Peacock

Paramount Plus

Spotify Ads

Pandora Ads

iHeart Ads

OTT vendors

CTV vendors

Programmatic display

Programmatic video

Native advertising

Digital out of home

Geofencing

Geotargeting

Retargeting

Lookalike models

First party data tools

Third party data tools

Zero party data tools

GA4

Google Tag Manager

Google Merchant Center

Google Hotel Ads

Google Business Profile

Custom event tracking

Mailchimp

Constant Contact

HubSpot

Marketo

Salesforce Marketing Cloud

Braze

Klaviyo

Adobe Experience Cloud

Segment

Tealium

Hotjar

Crazy Egg

SEMRush

Moz

Ahrefs

Screaming Frog

BrightLocal

Yoast

SurferSEO

AnswerThePublic

Sprout Social

Hootsuite

Later

Buffer

Loomly

Canva

Figma

Photoshop

Premiere Pro

Final Cut Pro

CapCut

After Effects

Descript

Lightroom

Webflow

Squarespace

Wordpress

Shopify

Wix

Slack

Teams

Asana

Trello

Notion

Monday

Basecamp

Airtable

Miro

Jira

Tableau

PowerBI

Looker Studio

Datorama

Arrivalist

Zartico

ADARA

Sojern

Near

Placer .ai

KeyData

AirDNA

STR reports

OAG

Expedia Media Group

Tripadvisor

Yelp

Viator

StackAdapt

The Trade Desk

Quantcast

Outbrain

Taboola

Influencer marketplaces

Affiliate networks

Creator platforms

UGC tools

Review monitoring tools

Brand safety tools

Intercom

Drift

Every chatbot ever

Every AI content tool ever

ChatGPT

Midjourney

Runway

Canva AI

Vendor dashboards that swear they are the one true source of truth

And brochures. Always brochures.

Still want “more”? Or are we finally ready to talk about structure?

I’m Jenn Barbee. Tip your waitstaff. And stop handing the fun kids a flaming spaceship with no manual.