Put the cape down, babe.

March is Women’s History Month, which means plenty of LinkedIn posts about “strong female leaders” who balance it all with a smile.

You know the ones—the ones where she’s a CEO, a mother, a mentor, a philanthropist, a marathon runner, meal-prepping organic lunches, and somehow never tired.

🙃 Cute.

But let’s be real: The “Superwoman” myth is just another impossible standard wrapped in empowerment messaging. And in tourism—where burnout, 24/7 availability, and “do more with less” is the norm—it’s not just toxic, it’s unsustainable.

🚨 The Problem: Being Good at Everything Isn’t a Flex

Women in leadership are still expected to “have it all” while also holding it all together. And when we do hit a wall, the advice we get?

• “Just take a bubble bath!”

• “Have you tried meditating?”

• “You need to set better boundaries.”

Meanwhile, our male counterparts aren’t getting “how to balance it all” workshops.

🔥 What Actually Works: Let’s Get Practical

Instead of selling women more resilience training, let’s talk about what really makes an impact:

✅ Delegate Like a CEO, Not a Martyr Repeat after me: “I don’t have to do everything myself.” The most powerful women in the world aren’t “doing it all.” They’re hiring, outsourcing, and setting up systems that make their lives easier.

✅ Rest Like It’s Revenue-Generating If you burn out, the world doesn’t fall apart. Your brain works better when you’re rested. Your ideas are sharper, your energy is stronger, and your ability to say “that’s a hard no” improves dramatically.

✅ Call Out the Double Standards Next time someone praises a woman for “balancing it all,” ask them how often they’ve praised a male leader for doing the same. We need to shift the conversation from “doing it all” to doing what matters.

💡 So What’s Next?

Women in tourism don’t need another motivational speech. We need real change—better pay, stronger leadership pipelines, actual support (not just “you’re so inspiring” comments), and permission to let go of the Superwoman cape.