Tourism Needs More Pie (Stay With Me…)

Tomorrow is 3/14, also known as Pi Day. And while the math world is out here celebrating 3.14159265359, I’d like to take a moment to talk about something tourism desperately needs more of: pie.

Metaphorically, of course. But also literally.

The Problem: Too Many Destinations Are Selling the Same Slice

Tourism is an industry full of copy-paste marketing. One destination starts pushing farm-to-table? Suddenly, everyone has a “foodie experience.” Someone else launches a mural trail? Suddenly, every city has a self-guided Instagram wall tour.

Instead of trying to claim a piece of what’s already been sliced up a hundred ways, why not bake something new?

What Tourism Can Learn From Pie (Seriously)

• Be unapologetically specific.

The best pies aren’t just “good” pies—they’re world-famous coconut cream from that one bakery your mom’s friend swears by. The best destinations? They don’t just offer “great food” or “rich history.” They tell a story so compelling that travelers need to experience it for themselves.

• Make it a happening, not just a product.

Ever been to a bakery where you watch them roll the dough, smell the cinnamon, and then bite into something still warm from the oven? That’s what destinations need—marketing that isn’t just an ad, but an invitation into something tangible.

• Stop selling what everyone else is selling.

Nobody’s driving across three states for an average slice of pie. The same goes for destinations—if you’re marketing the same “scenic views” and “hidden gems” as every other place, why should anyone pick yours?

So, What Now?

Destinations and accommodations that win aren’t just sharing the pie—they’re owning the recipe. They’re doubling down on what makes them irresistible, unique, and worth the trip.