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Barbee v. Tourism

If We Have to Wait, We’ll Just Drive.

In case you forgot, we’re still in a partial federal shutdown. You may not feel it in your day-to-day life. Tourism does.

Mar 2026 1 min read Jenn Barbee

In case you forgot, we’re still in a partial federal shutdown.

You may not feel it in your day-to-day life.

Tourism does.

Travel runs on systems most people never think about: federal staffing, airport operations, security, air traffic control. When those systems get strained, the first thing travelers notice is simple:

Everything takes longer.

Lines stretch. Flights get messy. Airports feel like a hassle.

And travelers are practical people.

“If we have to wait, we’ll just drive.”

That one sentence changes more about tourism than most people realize.

When someone switches from flying to driving, they’re not just changing transportation.

They’re changing how they experience your destination.

Air travelers arrive in a fairly controlled flow. They take Ubers. They move through the city without bringing a vehicle.

Drivers show up differently.

They bring cars. They arrive at random times. They spread out more. They sometimes stay shorter.

And suddenly destinations that planned for airport arrivals are managing parking, traffic, and congestion.

Same visitor.

Different pressure points.


Three Things Destinations Should Be Watching

1. Your drive market just got bigger.

When flying becomes annoying, the radius people are willing to drive expands.

Three hours becomes four. Four becomes five.

Destinations that normally depend on air arrivals may quietly start pulling more regional travelers, whether they planned for it or not.


2. Parking is tourism infrastructure.

No one likes to talk about it because it’s not glamorous.

But if visitors arrive by car instead of plane, parking becomes part of the visitor experience.

Not enough parking? Frustration. Too much congestion? Resident backlash.

Either way, it becomes a tourism issue.


3. Day trips will increase.

Drive visitors behave differently.

They book later. They stay shorter. And they’re more likely to pop in for the day instead of staying overnight.

That changes how spending shows up in the local economy.


None of this means tourism stops.

It rarely does.

It just reroutes around friction.

I'm Jenn Barbee. And the traveler is saying we’re still coming. Just not the way you expected.

Originally published on LinkedIn, Mar 2026. This is its home now.

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